Social Media & Content Executive
Join the OnlyTANS Team
📍 Newton Aycliffe | On-Site Role
💼 Full-Time Preferred | Part-Time Considered
📱 Social Media • Content • TikTok Shop • E-Commerce
We’re looking for a creative, commercially minded Social Media & Content Executive to become part of the team behind OnlyTANS.
This isn’t a role where you’ll spend your day simply scheduling posts.
We want someone who understands what makes people stop scrolling, knows their way around TikTok Shop, can turn an idea into a piece of content and understands that great social media should ultimately help grow a brand and generate sales.
You’ll be involved in everything from spotting the next TikTok trend and filming content to working inside TikTok Shop Seller Centre, engaging with our community and analysing what is actually driving results.
One important thing before you apply…
This is an on-site position based in Newton Aycliffe.
You’ll be creating content around the brand, products and team, so being physically present is an important part of the job.
You must be able to reliably commute to Newton Aycliffe for your agreed working days.
This position is not available remotely or on a hybrid basis.
Who Are OnlyTANS?
OnlyTANS is an award-winning UK tanning brand with physical tanning salons and a growing range of tanning and beauty products.
But we’re building much more than salons.
Our products are increasingly sold through e-commerce and social commerce, and we’re continuing to grow the OnlyTANS brand across platforms including TikTok and Instagram.
Social content is becoming a major part of how people discover us, interact with us and ultimately become customers.
That’s why we’re bringing someone into the team who can take real ownership of this area of the business.
What You’ll Actually Be Doing
🎥 Create Content
A major part of your role will be creating content rather than simply managing it.
You’ll come up with concepts, film and edit short-form videos designed specifically for platforms such as:
TikTok Instagram Reels YouTube Shorts
You’ll need to understand strong hooks, pacing, trends, storytelling and how to make content feel native to the platform rather than like a traditional advert.
You’ll also need to be comfortable getting behind the camera — and occasionally in front of it.
📱 Help Run Our Social Channels
You’ll be involved in the everyday running of OnlyTANS social media.
That includes planning content, publishing, keeping our channels active, responding to what’s happening online and making sure the brand remains consistent across everything we put out.
TikTok and Instagram will be your main focus, but you’ll also help us identify opportunities across other platforms.
🛍️ Take an Active Role in TikTok Shop
TikTok isn’t just another social network for us.
It’s also a sales channel.
You’ll work directly with TikTok Shop Seller Centre and help manage the commercial side of the platform.
Depending on the campaign, this could involve:
• Products and listings
• Promotions and campaigns
• Affiliate activity
• Creator activity
• Shoppable content
• LIVE activity
• Content performance
• TikTok Shop analytics
For that reason, previous hands-on TikTok Shop experience is essential.
We need someone who is comfortable using the platform rather than someone who has only watched TikTok Shop from the outside.
📈 Understand What Turns Views Into Sales
A video getting views is great.
A video getting views and selling products is even better.
You’ll look at how our content, creators, affiliates, TikTok Shop and LIVE activity work together and help us understand what’s generating results.
We want to know:
What’s getting watched?
What’s getting shared?
What’s getting clicked?
What’s getting added to basket?
What’s actually selling?
And most importantly — what should we do more of?
🔥 Find Trends Before Everyone Else Does
If a sound, format, meme or style of video is starting to take off, we want to know about it.
You’ll spend time researching what’s happening across TikTok and Instagram and finding opportunities that make sense for OnlyTANS.
That doesn’t mean copying every trend.
It means understanding the internet well enough to recognise which ones we can turn into something that feels unmistakably OnlyTANS.
🗓️ Plan What’s Coming Next
Not everything should be reactive.
You’ll help build and manage our social content calendar around things such as:
• Product launches
• Promotions
• Seasonal campaigns
• Brand activity
• TikTok Shop campaigns
• Events
• Wider marketing activity
You’ll work with the team to make sure we have the right content ready at the right time.
💬 Build the OnlyTANS Community
We don’t want social media to be a one-way conversation.
You’ll interact with our audience, respond to comments, identify opportunities for video replies and help develop the personality of OnlyTANS online.
Community engagement should also help inspire future content.
Sometimes the next great TikTok idea will come directly from something a customer has said in the comments.
📊 Use the Numbers
Creativity is important, but so is understanding whether something worked.
You’ll regularly review social and TikTok Shop performance to identify:
• High-performing content
• Successful formats and hooks
• Product performance
• Creator performance
• Affiliate activity
• Engagement trends
• Conversion opportunities
We want someone who can use that information to make the next piece of content better.
💡 Bring Ideas to the Table
We want somebody who contributes creatively rather than waiting for a list of instructions.
Saw a trend OnlyTANS should jump on?
Tell us.
Have an idea for a ridiculous TikTok that could work?
Let’s hear it.
Think there’s a better way to launch a product?
Show us.
We want someone who isn’t afraid to test ideas, learn from what happens and try again.
Who We’re Looking For
TikTok Experience is Essential
You need genuine, hands-on experience creating or managing TikTok content for a business, brand or e-commerce environment.
You should understand how TikTok content works — including hooks, trends, retention, formats and what makes someone stop scrolling.
TikTok Shop Experience is Essential
You must have previous experience using TikTok Shop and TikTok Shop Seller Centre.
Knowledge of creators, affiliates, promotions, campaigns, LIVE and TikTok commerce would be particularly valuable.
You Can Film & Edit
You should be confident creating good-looking social content using a phone and/or camera.
You should also be comfortable editing short-form video using software such as CapCut, Premiere Pro, InShot or similar.
You understand framing, lighting, composition, pacing and the difference between content made for social media and a traditional corporate video.
You’re Comfortable On Camera
You don’t need to become the face of OnlyTANS, but there will be occasions where appearing in content makes sense.
You should therefore be comfortable talking to camera, demonstrating products, joining trends and appearing in behind-the-scenes content when required.
You Think Commercially
We’re not chasing vanity metrics.
Followers, likes and views matter, but so do:
traffic, customers, conversions and sales.
You should be interested in understanding how creative content contributes to the wider performance of the business.
You’re Fast
Social media doesn’t wait for a three-week approval process.
You need to be comfortable spotting an opportunity, developing an idea and getting content produced while it’s still relevant.
You’re Organised
There will often be multiple pieces of content, campaigns and priorities happening at the same time.
You’ll need to manage them without losing attention to detail.
Captions, spelling, messaging, brand presentation and visual consistency all matter.
Experience We’d Love to See
You don’t need to tick every box, but we’d be particularly interested if you have experience with:
• Beauty, tanning, fashion, lifestyle or e-commerce brands
• Managing business social-media accounts
• TikTok Shop Seller Centre
• TikTok Shop affiliates
• Creator partnerships
• TikTok LIVE
• Short-form video production
• TikTok and Instagram content creation
• CapCut, Premiere Pro or similar editing software
• Social-media analytics
• TikTok Shop analytics
• Conversion-focused content
• UGC/creator-style content
• Gen Z and social-first audiences
Most importantly, we want to see what you can do.
A strong portfolio and real examples of your work will matter to us.
The Details
Role: Social Media & Content Executive
Location: Newton Aycliffe
Working Pattern: Fully on-site
Remote/Hybrid: Not available
Hours: Full-Time preferred; Part-Time considered for the right candidate
Salary: Competitive and dependent on experience
Want the Job? Show Us.
We’d rather see what you’ve actually created than receive an application telling us you’re “passionate about social media”.
Please apply through the job listing with your CV and also email us with examples of your work.
That could include:
• Your portfolio
• TikTok accounts you’ve worked on
• Instagram accounts you’ve managed
• TikToks or Reels you’ve created
• Videos you’ve personally filmed or edited
• Previous brand work
• UGC you’ve produced
• YouTube Shorts
• Examples of successful campaigns
Please also explain your experience with TikTok Shop and TikTok Shop Seller Centre, including exactly which areas of the platform you’ve personally worked with.
Applications without relevant TikTok experience, TikTok Shop experience or examples of previous content are unlikely to progress.
And one final thing…
When you apply, send us three TikTok ideas you’d create for OnlyTANS.
Nothing complicated.
We just want to see how your brain works.
If you’re creative, commercially minded, permanently plugged into what’s happening on social media and know how to turn attention into action, we’d love to hear from you.
Come and help us make OnlyTANS impossible to scroll past. 🚀